{"id":1864,"date":"2025-11-10T15:07:45","date_gmt":"2025-11-10T15:07:45","guid":{"rendered":"https:\/\/markeeplan.com\/?p=1864"},"modified":"2025-11-10T15:17:54","modified_gmt":"2025-11-10T15:17:54","slug":"the-2025-ppc-landscape-privacy-voice-and-performance-reinvented","status":"publish","type":"post","link":"https:\/\/markeeplan.com\/he\/the-2025-ppc-landscape-privacy-voice-and-performance-reinvented\/","title":{"rendered":"\u05e0\u05d5\u05e3 \u05d4-PPC \u05dc\u05e9\u05e0\u05ea 2025: \u05e4\u05e8\u05d8\u05d9\u05d5\u05ea, \u05e7\u05d5\u05dc \u05d5\u05d1\u05d9\u05e6\u05d5\u05e2\u05d9\u05dd \u05de\u05d7\u05d5\u05d3\u05e9\u05d9\u05dd"},"content":{"rendered":"<p>\u05e2\u05d5\u05dc\u05dd \u05d4-PPC \u05de\u05e9\u05ea\u05e0\u05d4 \u05d1\u05de\u05d4\u05d9\u05e8\u05d5\u05ea. \u05e7\u05d1\u05e6\u05d9 \u05d4-cookies \u05d4\u05d5\u05dc\u05db\u05d9\u05dd \u05d5\u05e0\u05e2\u05dc\u05de\u05d9\u05dd, \u05d4\u05d7\u05d9\u05e4\u05d5\u05e9 \u05d4\u05e7\u05d5\u05dc\u05d9 \u05ea\u05d5\u05e4\u05e1 \u05ea\u05d0\u05d5\u05e6\u05d4, \u05d5\u05d4\u05d0\u05d8\u05e8\u05d9\u05d1\u05d5\u05d8\u05e6\u05d9\u05d4 \u05e1\u05d5\u05e3 \u05e1\u05d5\u05e3 \u05de\u05ea\u05d1\u05d2\u05e8\u05ea. \u05d0\u05dd \u05d0\u05ea\u05dd \u05dc\u05d0 \u05de\u05e1\u05ea\u05d2\u05dc\u05d9\u05dd, \u05d0\u05ea\u05dd \u05db\u05d1\u05e8 \u05d1\u05e4\u05d9\u05d2\u05d5\u05e8.<br><br>\u05d4\u05e0\u05d4 \u05de\u05d4 \u05e9\u05de\u05e4\u05e8\u05e1\u05de\u05d9\u05dd \u05d7\u05db\u05de\u05d9\u05dd \u05e2\u05d5\u05e9\u05d9\u05dd:<br>\u2013 \u05d1\u05e0\u05d9\u05d9\u05ea \u05e8\u05e9\u05d9\u05de\u05d5\u05ea \u05e0\u05ea\u05d5\u05e0\u05d9\u05dd \u05e8\u05d0\u05e9\u05d5\u05e0\u05d9\u05d5\u05ea \u05db\u05d3\u05d9 \u05dc\u05e2\u05de\u05d5\u05d3 \u05d1\u05d3\u05e8\u05d9\u05e9\u05d5\u05ea \u05d4\u05e4\u05e8\u05d8\u05d9\u05d5\u05ea.<br>\u2013 \u05e9\u05d9\u05de\u05d5\u05e9 \u05d1\u05d8\u05e7\u05e1\u05d8 \u05e4\u05e8\u05e1\u05d5\u05de\u05d9 \u05d9\u05d3\u05d9\u05d3\u05d5\u05ea\u05d9 \u05dc\u05e7\u05d5\u05dc \u05d5\u05d1\u05de\u05d9\u05dc\u05d5\u05ea \u05de\u05e4\u05ea\u05d7 \u05e9\u05d9\u05d7\u05ea\u05d9\u05d5\u05ea.<br>\u2013 \u05d1\u05d3\u05d9\u05e7\u05ea Bing \u05d5-LinkedIn \u2013 \u05e9\u05e0\u05d9 \u05e2\u05e0\u05e7\u05d9\u05dd \u05e9\u05e7\u05d8\u05d9\u05dd \u05e2\u05dd \u05e7\u05d4\u05dc \u05d1\u05e2\u05dc \u05db\u05d5\u05d5\u05e0\u05d5\u05ea \u05e8\u05e6\u05d9\u05e0\u05d9\u05d5\u05ea.<br><br>\u05d1-MarkeePlan, \u05d0\u05e0\u05d5 \u05de\u05d1\u05d8\u05d9\u05d7\u05d9\u05dd \u05d0\u05ea \u05e2\u05ea\u05d9\u05d3 \u05d4\u05e7\u05de\u05e4\u05d9\u05d9\u05e0\u05d9\u05dd \u05e2\u05dc \u05d9\u05d3\u05d9 \u05e9\u05d9\u05dc\u05d5\u05d1 \u05e9\u05dc \u05d0\u05d5\u05d8\u05d5\u05de\u05e6\u05d9\u05d4 \u05d5\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4. \u05d4\u05de\u05e2\u05e7\u05d1 \u05e9\u05dc\u05e0\u05d5 \u05d1\u05e6\u05d3 \u05d4\u05e9\u05e8\u05ea \u05e9\u05d5\u05de\u05e8 \u05e2\u05dc \u05d9\u05d9\u05d7\u05d5\u05e1 \u05e0\u05e7\u05d9, \u05d5\u05d4\u05e0\u05d9\u05ea\u05d5\u05d7\u05d9\u05dd \u05e9\u05dc\u05e0\u05d5, \u05d4\u05de\u05e2\u05de\u05d9\u05d3\u05d9\u05dd \u05d0\u05ea \u05d4\u05e4\u05e8\u05d8\u05d9\u05d5\u05ea \u05d1\u05e8\u05d0\u05e9 \u05e1\u05d3\u05e8 \u05d4\u05e2\u05d3\u05d9\u05e4\u05d5\u05d9\u05d5\u05ea, \u05de\u05d1\u05d8\u05d9\u05d7\u05d9\u05dd \u05e9\u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05d9\u05d9\u05e9\u05d0\u05e8\u05d5 \u05ea\u05d5\u05d0\u05de\u05d9\u05dd \u05dc\u05d3\u05e8\u05d9\u05e9\u05d5\u05ea \u05ea\u05d5\u05da \u05e9\u05d4\u05dd \u05de\u05e9\u05d9\u05d2\u05d9\u05dd \u05d1\u05d9\u05e6\u05d5\u05e2\u05d9\u05dd \u05d8\u05d5\u05d1\u05d9\u05dd \u05d9\u05d5\u05ea\u05e8 \u05de\u05d4\u05de\u05ea\u05d7\u05e8\u05d9\u05dd.<br><br>\u05de\u05d2\u05de\u05d5\u05ea \u05e9\u05d9\u05e9 \u05dc\u05e4\u05e2\u05d5\u05dc \u05dc\u05e4\u05d9\u05d4\u05df:<br>1. \u05d9\u05d9\u05e9\u05d5\u05dd \u05d4\u05de\u05e8\u05d5\u05ea \u05de\u05e9\u05d5\u05e4\u05e8\u05d5\u05ea \u05dc\u05e7\u05d1\u05dc\u05ea \u05d3\u05d9\u05d5\u05e7 \u05e0\u05ea\u05d5\u05e0\u05d9\u05dd \u05d8\u05d5\u05d1 \u05d9\u05d5\u05ea\u05e8.<br>2. \u05d4\u05e2\u05d1\u05d9\u05e8\u05d5 \u05d0\u05ea \u05d4\u05e8\u05d9\u05de\u05e8\u05e7\u05d8\u05d9\u05e0\u05d2 \u05dc\u05e4\u05dc\u05d8\u05e4\u05d5\u05e8\u05de\u05d5\u05ea \u05d4\u05de\u05d0\u05d5\u05e9\u05e8\u05d5\u05ea \u05de\u05d1\u05d7\u05d9\u05e0\u05ea \u05e4\u05e8\u05d8\u05d9\u05d5\u05ea.<br>3. \u05d0\u05de\u05e6\u05d5 \u05d0\u05d5\u05e4\u05d8\u05d9\u05de\u05d9\u05d6\u05e6\u05d9\u05d4 \u05d9\u05e6\u05d9\u05e8\u05ea\u05d9\u05ea \u05d3\u05d9\u05e0\u05de\u05d9\u05ea \u05db\u05d3\u05d9 \u05dc\u05d4\u05e9\u05d9\u05d2 \u05e2\u05e7\u05d1\u05d9\u05d5\u05ea \u05d1\u05db\u05dc \u05d4\u05e2\u05e8\u05d5\u05e6\u05d9\u05dd.<br><br>\u05e7\u05e8\u05d9\u05d0\u05d4 \u05dc\u05e4\u05e2\u05d5\u05dc\u05d4: \u05d4\u05d5\u05e8\u05d9\u05d3\u05d5 \u05d0\u05ea \u05e8\u05e9\u05d9\u05de\u05ea \u05d4\u05d1\u05d3\u05d9\u05e7\u05d4 \u05e9\u05dc MarkeePlan \u05dc\u05d4\u05db\u05e0\u05ea PPC \u05dc\u05e9\u05e0\u05ea 2025 \u2013 \u05dc\u05dc\u05d0 \u05ea\u05e9\u05dc\u05d5\u05dd \u05dc\u05d1\u05e2\u05dc\u05d9 \u05e2\u05e1\u05e7\u05d9\u05dd \u05e9\u05e8\u05d5\u05e6\u05d9\u05dd \u05dc\u05d4\u05d9\u05e9\u05d0\u05e8 \u05d1\u05d7\u05d6\u05d9\u05ea.<\/p>","protected":false},"excerpt":{"rendered":"<p>The PPC world is shifting fast. Cookies are fading, voice search is rising, and attribution is finally growing up. If [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/markeeplan.com\/he\/wp-json\/wp\/v2\/posts\/1864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markeeplan.com\/he\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/markeeplan.com\/he\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/markeeplan.com\/he\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/markeeplan.com\/he\/wp-json\/wp\/v2\/comments?post=1864"}],"version-history":[{"count":1,"href":"https:\/\/markeeplan.com\/he\/wp-json\/wp\/v2\/posts\/1864\/revisions"}],"predecessor-version":[{"id":1865,"href":"https:\/\/markeeplan.com\/he\/wp-json\/wp\/v2\/posts\/1864\/revisions\/1865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/markeeplan.com\/he\/wp-json\/wp\/v2\/media\/1874"}],"wp:attachment":[{"href":"https:\/\/markeeplan.com\/he\/wp-json\/wp\/v2\/media?parent=1864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/markeeplan.com\/he\/wp-json\/wp\/v2\/categories?post=1864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/markeeplan.com\/he\/wp-json\/wp\/v2\/tags?post=1864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}