Olv\u00eddese de las palabras de moda: en marketing, la inteligencia artificial se basa en la anticipaci\u00f3n. Se trata de ver lo que el p\u00fablico quiere antes de que lo haga.
MarkeePlan utiliza modelos de segmentaci\u00f3n predictiva que analizan cientos de datos -tiempo, dispositivo, historial de interacci\u00f3n- para clasificar cada clic en funci\u00f3n de su probabilidad de conversi\u00f3n. \u00bfCu\u00e1l es el resultado? Menos desperdicio, m\u00e1s ganancias.
Nuestro enfoque:
- Puntuaci\u00f3n predictiva para cada segmento de audiencia.
- Asignaci\u00f3n presupuestaria en tiempo real a los mejores resultados.
- Cambios creativos automatizados basados en el comportamiento del usuario.
Un minorista regional que utiliz\u00f3 nuestra segmentaci\u00f3n predictiva experiment\u00f3 un aumento del ROAS de 28% en seis semanas, simplemente dejando que los datos guiaran sus decisiones.
Consejos de aplicaci\u00f3n:
1. Sincronice los datos de CRM y de la plataforma publicitaria para obtener informaci\u00f3n m\u00e1s detallada.
2. Utilice anuncios din\u00e1micos para personalizar la experiencia del usuario.
3. Revisar mensualmente los modelos predictivos para perfeccionarlos.
Llamada a la acci\u00f3n: \u00bfQuiere que sus anuncios sean tan inteligentes como su audiencia? Solicite una sesi\u00f3n de estrategia con el equipo de AI Marketing de MarkeePlan.<\/p>","protected":false},"excerpt":{"rendered":"
Forget the buzzwords\u2014AI in marketing is about anticipation. It\u2019s seeing what your audience wants before they do. MarkeePlan uses predictive […]<\/p>\n","protected":false},"author":6,"featured_media":1875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/markeeplan.com\/es\/wp-json\/wp\/v2\/posts\/1866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markeeplan.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/markeeplan.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/markeeplan.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/markeeplan.com\/es\/wp-json\/wp\/v2\/comments?post=1866"}],"version-history":[{"count":1,"href":"https:\/\/markeeplan.com\/es\/wp-json\/wp\/v2\/posts\/1866\/revisions"}],"predecessor-version":[{"id":1867,"href":"https:\/\/markeeplan.com\/es\/wp-json\/wp\/v2\/posts\/1866\/revisions\/1867"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/markeeplan.com\/es\/wp-json\/wp\/v2\/media\/1875"}],"wp:attachment":[{"href":"https:\/\/markeeplan.com\/es\/wp-json\/wp\/v2\/media?parent=1866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/markeeplan.com\/es\/wp-json\/wp\/v2\/categories?post=1866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/markeeplan.com\/es\/wp-json\/wp\/v2\/tags?post=1866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}