El mundo del PPC est\u00e1 cambiando r\u00e1pidamente. Las cookies est\u00e1n desapareciendo, la b\u00fasqueda por voz est\u00e1 aumentando y la atribuci\u00f3n por fin est\u00e1 creciendo. Si no te est\u00e1s adaptando, ya est\u00e1s atrasado.
Esto es lo que hacen los anunciantes inteligentes:
- Creaci\u00f3n de listas de datos de origen para respetar la privacidad.
- Utilizar textos publicitarios adaptados a la voz y palabras clave conversacionales.
- Probar Bing y LinkedIn: dos gigantes silenciosos con audiencias de alto nivel.
En MarkeePlan, preparamos las campa\u00f1as para el futuro combinando la automatizaci\u00f3n con la estrategia. Nuestro seguimiento del lado del servidor mantiene limpia la atribuci\u00f3n, y nuestros an\u00e1lisis de privacidad garantizan que los clientes cumplan la normativa y superen a sus competidores.
Tendencias sobre las que actuar:
1. Implantar conversiones mejoradas para mejorar la precisi\u00f3n de los datos.
2. Cambie el remarketing a plataformas con privacidad aprobada.
3. Adopte la optimizaci\u00f3n creativa din\u00e1mica para la coherencia omnicanal.
Llamada a la acci\u00f3n: Descargue la Lista de comprobaci\u00f3n de preparaci\u00f3n para el PPC 2025 de MarkeePlan, gratuita para los propietarios de empresas que se tomen en serio su liderazgo.<\/p>","protected":false},"excerpt":{"rendered":"
The PPC world is shifting fast. Cookies are fading, voice search is rising, and attribution is finally growing up. If […]<\/p>\n","protected":false},"author":6,"featured_media":1874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/markeeplan.com\/es\/wp-json\/wp\/v2\/posts\/1864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markeeplan.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/markeeplan.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/markeeplan.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/markeeplan.com\/es\/wp-json\/wp\/v2\/comments?post=1864"}],"version-history":[{"count":1,"href":"https:\/\/markeeplan.com\/es\/wp-json\/wp\/v2\/posts\/1864\/revisions"}],"predecessor-version":[{"id":1865,"href":"https:\/\/markeeplan.com\/es\/wp-json\/wp\/v2\/posts\/1864\/revisions\/1865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/markeeplan.com\/es\/wp-json\/wp\/v2\/media\/1874"}],"wp:attachment":[{"href":"https:\/\/markeeplan.com\/es\/wp-json\/wp\/v2\/media?parent=1864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/markeeplan.com\/es\/wp-json\/wp\/v2\/categories?post=1864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/markeeplan.com\/es\/wp-json\/wp\/v2\/tags?post=1864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}